Shaikh Mohd. Saeed Group launches Wadi Al Muluk perfume collection

Shaikh Mohd. Saeed Group has introduced Wadi Al Muluk, a new fragrance collection inspired by Arabian royalty and now available in the UAE and select global markets. The launch underscores the Dubai-based group's push to pair heritage perfumery with modern luxury and broader international reach.

Why it matters: - Wadi Al Muluk extends Shaikh Mohd. Saeed Group’s 70-year presence in Arabian perfumery with a new luxury fragrance aimed at men and women. - The launch also broadens the company’s retail and online footprint across the UAE and in select international markets.

What happened: - Shaikh Mohd. Saeed Group introduced the Wadi Al Muluk perfume collection in Dubai on June 25, 2026. - The collection is positioned as a tribute to Arabian royalty, the Valleys of Kings and the brand’s heritage in luxury perfumery. - Wadi Al Muluk is now available at all Shaikh Saeed Perfumes and Al Hunaidi Perfume stores across the UAE. - The collection can also be purchased online at the company’s website. - International availability includes the United States, Africa, the GCC and other select destinations worldwide.

The details: - The fragrance opens with Bergamot, Orange and Mandarin. - The heart notes include Pink Pepper and Pepper. - The base features Neroli, Nutmeg, Cardamom and Vetiver Oil. - The scent is designed to balance freshness, warmth and depth. - The bottle is topped with a tiger-inspired cap. - The packaging is meant to symbolize strength, courage and nobility. - Shaikh Mohd. Saeed Group was established in Dubai in 1954. - The company says the collection reflects its focus on luxury, craftsmanship and artistic excellence.

Between the lines: - The launch leans on heritage branding to differentiate Wadi Al Muluk in a crowded prestige fragrance market. - The mix of regional retail, e-commerce and international distribution suggests the company is trying to turn a new product line into a broader global growth vehicle. - CEO Muhammad Ali Saeed Shaikh said the fragrance was created to capture the essence of royalty and turn it into a contemporary fragrance experience. - He said each bottle is meant to bring together tradition, artistry and innovation for fragrance lovers around the world.

What's next: - Shaikh Mohd. Saeed Group is likely to use Wadi Al Muluk to deepen its luxury positioning and test demand beyond the Gulf. - Wider availability in select markets could help the company gauge global appetite for Arabian-inspired perfumery.

The bottom line: - Wadi Al Muluk is a heritage-forward fragrance launch designed to link Dubai-made perfumery with modern luxury and international expansion.